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How do you win support for a cause or pass important piece of legislation? How do you pass or defeat a critical ballot initiative? How can you build an active grassroots network to support your policy objectives?

Square One Strategies, LLC can help you design and execute issue strategic public affairs, issue advocacy, and grassroots campaigns that raise public awareness and change the political landscape. 

Whether you need a short-term plan to tackle an immediate problem or long-term strategic consulting, we can help. We can take on a management role, freeing you to focus on other tasks - or help with strategy development, planning, needs assessments, on-site observations, coaching, and focus groups. We'll keep everyone organized, interact with internal and external players, train staff, recruit and manage vendors, organize events, and more.

We'll analyze your situation, strategize how to gain support for your agenda, integrate online and offline efforts, and increase your activist base through coalition building, grassroots organizing, media publicity, endorsements, and message development. And we’ll help build strong, diverse coalitions that work efficiently to achieve maximize effectiveness.

We'll help you develop and implement your public affairs, issue advocacy, and grassroots organizing strategy, including the following elements:

  • Examination of political environment, organizational capacity and available resources
  • Opposition analysis
  • Development of campaign theme, message, and overall strategy
  • Identification of target persuasion and mobilization groups
  • Comprehensive plan to recruit, train, organize, and mobilize members and activists
  • Field plan
  • Paid media plan
  • Earned media plan
  • Online marketing and mobilization plan
  • Endorsement strategies
  • Recommended databases and action-tracking tools
  • Line item and timeline budget
 
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